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The Brotherhood Votes

August 2020


The Brotherhood Votes is a Duke hoops-branded landing page for voter enablement. It was built in collaboration with the Duke Men's Basketball Team (aka "The Brotherhood") ahead of the 2020 U.S. Presidential Election, with the goal of leveraging the influence of the Duke hoops community to get out the vote. The website was organized, designed, and developed in the span of 4 weeks, and launched alongside a call-to-action media campaign in September 2020.


As the Product and Project manager of the group, I led a 6-person team on a 4-week sprint to design and build a branded voter enablement website. With Election Day quickly approaching, I played a major role in our ability to deliver an MVP as swiftly as possible by coordinating collaboration and setting timelines and priorities.

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